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Pattinson inspires underwear range

world Updated: Jul 27, 2010 19:44 IST

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A brand of under-pants inspired by Hollywood heartthrob Robert Pattinson is being launched by UK retailer Marks and Spencer.

The brand dubbed the R-Pant is designed to be worn underneath skinny jeans and trousers, Contactmusic reported.

"Over the last three years we've seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer," Richard Beale, head of merchandising at the store, said.

PattinsonRussell Brand and Mark Ronson were also named as inspirations for the brand of pants.

However, British-born heartthrob Pattinson turned down the opportunity to model for the brand.