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Power point does affect strategy

Like it or not, but Power Point — the computer software that presents business cases like a slide show — is indeed effective in shaping idea generation and build corporate strategies, says a researcher at the University of Toronto's Rotman School of Management.

world Updated: May 28, 2010 00:53 IST

Like it or not, but Power Point — the computer software that presents business cases like a slide show — is indeed effective in shaping idea generation and build corporate strategies, says a researcher at the University of Toronto's Rotman School of Management.

After an eight-month examination Sarah Kaplan, found that PowerPoint was more than just an omnipresent tool. It allowed for greater collaboration because more people had access to PowerPoint documents, it affected the parametres of the discussion and even shaped the influence individuals had in the strategy-building process.