‘Racist’ detergent ad in China sparks outrage | world | Hindustan Times
Today in New Delhi, India
Jun 23, 2017-Friday
-°C
New Delhi
  • Humidity
    -
  • Wind
    -

‘Racist’ detergent ad in China sparks outrage

world Updated: May 28, 2016 07:08 IST

BEIJING: A Chinese detergent commercial showing a black man stuffed into a washing machine and transformed into a fair-skinned Asian has provoked outrage, although more so overseas than at home, where it was greeted with apparent acceptance.

The commercial for the “Qiaobi” brand shows a black man whistling and winking at a young Chinese woman, who calls him over, puts a detergent packet into his mouth, and forces him headfirst into a washing machine.

She sits on the lid while the man shrieks. Moments later an Asian man emerges in clean clothes, and the woman grins.

The advertisement has provoked an uproar on US news websites, which cited it as an example of racist attitudes towards black people in China.

“This ad is blatantly racist... it’s also a reminder that attitudes over race and skin colour in China can be very bad,” said Vox.com

But it has attracted little attention in its home country, with few comments on social media, and fewer than 2,000 views of the same ad on popular video-sharing site Youku.

But it has attracted little attention in its home country, with few comments on social media, and fewer than 2,000 views of the same ad on popular video-sharing site Youku.