This was a rotten holiday season for US retailers. A weak economy and strong winter storms brought total retail sales down between 5.5 per cent and 8 per cent from a year ago, according to preliminary data from SpendingPulse. Many economists have predicted this would be the worst holiday season in decades as home prices plunged, unemployment rose and nervous consumers cut costs. Compounding retailers' problems were unexpected winter storms that snowed in would be shoppers everywhere from Seattle to Las Vegas to Boston.
When gas and auto sales are excluded from the holiday period from November 1 to December 24, overall sales were down somewhere between 2 per cent and 4 per cent, according to SpendingPulse, a division of MasterCard Advisors that tracks total sales paid for by credit card, checks and cash.
During the holiday season, gasoline prices were down 40 percent from a year before.
A separate measure of holiday spending, from the International Council of Shopping Centers, is expected to fall 1.5 per cent to 2 per cent from last year, making this the worst season since 1969. A full picture of the season won't be known until January 8, when major retailers report their sales results.
Food sales were strong, while clothing sales especially the most expensive clothing were dismal, SpendingPulse said. Sales of women's clothing dropped 22.7 per cent, according to SpendingPulse. Men's clothing sales dropped 14.3 per cent and footwear sales fell 13.5 per cent.
Total sales of luxury goods defined as the highest priced tenth of jewelry, clothing and leather goods fell 34.5 per cent. Sales of electronics and appliances were down 26.7 per cent, leaving electronics retailers more rattled than any others.