Royal baby biscuit anyone? British retailers cash in | world | Hindustan Times
Today in New Delhi, India
Jan 21, 2017-Saturday
New Delhi
  • Humidity
  • Wind

Royal baby biscuit anyone? British retailers cash in

world Updated: Jul 10, 2013 00:35 IST
Highlight Story

There’s nothing like a royal baby to lift a nation’s spirits — and those of its retailers, who are hoping to cash in on Prince William and Catherine’s new arrival this month.

It wasn’t long after the pregnant Duchess of Cambridge was admitted to hospital with morning sickness in December that one enterprising designer started selling royal sick bags.

But that was just the beginning. With the new heir now expected within days, retailers have put a royal spin on everything from biscuits to books and have stocked up on commemorative mugs, key rings and plates.

There is no shortage of baby products with a royal theme, from leading British firm Mothercare’s romper suits for a “Prince in Training” to blankets and even dribble bibs adorned with crowns.

If they aren’t to your taste, one company has published a book of sewing patterns for traditional bonnets, booties and christening gowns suitable for a future monarch.

The upmarket London hotel, Grosvenor House, has taken it further with a bespoke nursery suite designed “with a royal baby in mind” by the boutique that furnished William’s childhood bedroom.

Unlike the Olympics, a highly lucrative brand that is fiercely protected by the International Olympic Committee, anyone with an eye for a marketing opportunity can use the royal name.