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Selling erotic wear in orthodox Pak

world Updated: Nov 16, 2009 02:34 IST

Two Pakistani brothers who earned millions by selling leather-made “corset, fetish, erotic and bondage wear” are still going strong despite threats from hardliners.

Adnan Qadeer, 34, and Rizwan Qadeer, 32, the brains behind Karachi-based company AQTH, earn $1 to 2 million a year by selling fetish and erotic wear to the West.

While erotic wear is all about “sexy and glamorous lingerie and party wear”, corset wear is for women with “an hourglass figure”.

The company is making millions by selling these products..., a New York Times report said.

“Sex is a basic instinct. It is just like food. And in food, the more spices you will put, it will be more tasty. So our products play the same role in sex,” said Adnan Qadeer.

However, some Pakistanis feel these new class of entrepreneurs are challenging religious orthodoxy.

Last year, a conservative Muslim group threatened to burn their factory. They bribed a local Islamic political group to ensure their safety, The NYT reported.

“They present a contrast to the rising wave of Islamic radicalism ... others view as an existential threat to Pakistan… AQTH offers a more shocking example of a small Karachi company that caters to ... bondage and fetish industry in the US and Europe,” wrote blogger Riaz Haq.

The Qadeer brothers, who hit on the idea after an earlier venture to manufacture basic leather goods like jackets ended in failure, have taken extreme measures to conceal their business in this deeply conservative country.

“If our mom knew, she would disown us,” Adnan Qadeer told The NYT.