Using a cellphone while driving has prompted laws in several US states and various countries, experts say pedestrians are tripping on curbs, walking into traffic, even stepping into manholes as they chat or type.
To help out, technology companies are creating applications that do everything from make a smartphone screen transparent to transform speech into text.
Whether the technologies will prevent injuries remains to be seen, but they are being welcomed as a step in the right direction.
San Francisco-based Aliph have come up with bluetooth earpieces.
Aliph's Jawbone earpiece incorporates voice-to-text technology that eliminates the need to look at the keypad to send an email or text message.
It also has caller ID that speaks to the wearer and a function that allows wearers to call their contacts using their voice rather than their fingers.
Other programs on the market tap into a smartphone's camera to beam an image of what's in front of the user over the message screen so typers can see what's ahead.
They include Text Vision, Type n Walk and Email n Walk.