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‘The last chocolate tastes the best’

If it's the last, you'll like it the best — at least when it comes to chocolates. This is because knowing something is going to end makes people enjoy it more, says a new study.

world Updated: Feb 10, 2012 23:59 IST

If it's the last, you'll like it the best — at least when it comes to chocolates. This is because knowing something is going to end makes people enjoy it more, says a new study.

An international team, led by the University of Michigan, has found that most people become "motivated" when they know an experience is about to be completed and this is what leads to a person thinking the experience would end happily.

"Endings affect us in lots of ways and one is this 'positivity effect'. It is something motivational. You think 'I might as well reap the benefits of this experience even though it is going to end' or 'I want to get something good out of this while I still can'. "It's also possible that we have become used to expecting endings to be happy. When you simply tell people something is the last, they may like that thing more," Ed O'Brien, who led the study, was quoted by 'The Daily Telegraph' as saying.