Former Spice Girls singer Victoria Beckham has peeled off for Emporio Armani's latest lingerie campaign shoot.
Rumours are rife that the singer-turned-designer was also reportedly paid a whopping 15 million pounds to model the undies for a black and white picture, reports the Mirror online.
Determined to take credit away from airbrushing techniques, she said she worked out "really hard" to look great for the shoot.
"You know, I've been doing a lot of running. Because obviously, you think I look okay, but if I'm going to be taking my clothes off I will need to tone up a little bit, so I worked hard to have the confidence to do it," said Victoria.
The fashionista has been snapped up to model the skimpy lingerie until 2012. The lucrative campaign, along with husband David's deal to front the men's underwear line, is thought to be worth a massive £32 million in total for the couple.The mother of three, 35, unveiled her new 20-foot banner from the Emporio Armani women’s underwear advertising campaign for Autumn/Winter 2009/10 on Wednesday at Macy's Herald Square in NYC.
"It's an honor to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus," she said.
According to The Mirror David Beckham is also a fan of the new photo in the advert. They report that he has had the picture framed and put next to his bed in Milan.