It took James Cameron just 17 days to take $1bn at the box office with his 3D film Avatar — but now he has been trumped by a very different set of virtual fighters.
The latest instalment of the video game series Call of Duty has become the fastest-selling entertainment product of all time, hitting $1 billion in sales through retailers in just 16 days, seeing off the latest Harry Potter film — which took 17 days to hit the billion dollar mark in August — and leaving Cameron’s other commercial triumph Titanic, which took three months to pass the billion-dollar mark, in the dust.
Activision Blizzard, based in California, said on Monday that the latest in its mega-selling franchise, Call of Duty: Modern Warfare 3 had notched up $400 million in sales within 24 hours of launching on November 8.
“Call of Duty as an entertainment franchise has made an indelible mark on popular culture,” said Bobby Kotick, the company’s CEO. Modern Warfare 3 depicts a war declared on the US and western Europe by Russian ultranationalists.