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Wine tastes better in red, blue-lit rooms

The next time you have a goblet of white wine, do drink it in a room back-lit with red or blue ambient lights — it will taste better, says a new study.

world Updated: Dec 16, 2009 00:39 IST

The next time you have a goblet of white wine, do drink it in a room back-lit with red or blue ambient lights — it will taste better, says a new study.

Researchers in Germany have found drinkers’ brains are tricked into thinking a glass of white wine is better and more expensive tasting when exposed to the red or blue background lighting than those in rooms with green or white lighting.

“The extreme lighting conditions found in some bars can undoubtedly influence the way a wine tastes,” lead author Daniel Oberfeld-Twistel of the Johannes Gutenberg University of Mainz said.