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Women aim to revive porn industry

Women are the future of porn. On screen, behind the camera and buying the finished article, according to a proud posse of X-rated ladies at Berlin’s festival for pornographic film.

world Updated: Nov 10, 2009 23:02 IST

Women are the future of porn. On screen, behind the camera and buying the finished article, according to a proud posse of X-rated ladies at Berlin’s festival for pornographic film.

Women have become a big new market for the sex industry, which has been badly hit by the growth of pirated movies and freely available amateur films on the net.

Laura Meritt, owner of a sex shop for women, points to new growth areas in “sex toys, vibrators and other dildos” due to feminine demand.

Meritt plans to transform X-rated movie-making by putting a PorYes seal of approval on all films where women are the active subjects and not passive objects of the process.

She established a new award for feminist porn movies which was given for the first time at the recent Berlin pornography festival. The trophy was appropriately in the shape of an open oyster. She compares her PorYes label to “organic” or “fair trade” tags that consumers put trust in now. Her label “puts the emphasis on feminine pleasure” as opposed to the typical focus on the male orgasm.

Out go the fake breasts then, along with “performance competitions” and “moaning that is stereotypically dubbed”, she said.

But this does not signal a run of sentimental tosh, “porn made by a woman, for women, does not mean it will be boring,” Meritt added.