Women in red ‘aphrodisiacs’ to men | world | Hindustan Times
Today in New Delhi, India
Mar 27, 2017-Monday
New Delhi
  • Humidity
  • Wind

Women in red ‘aphrodisiacs’ to men

world Updated: Oct 16, 2010 23:32 IST

Women in red seem more attractive to men, according to a new study from University of Rochester.

“Red is an indicator of sexual receptivity,” AOL News quoted Andrew Elliot, a psychology professor as saying.

Elliot and his colleagues, Roger Feltman and Daniela Niesta Kayse told 23 male undergraduates that they were about to participate in a study that would simulate an online chat with women, but in reality was a study about whether the men would ask a girl wearing a red shirt more intimate questions.

They were shown either a photo of a woman wearing a red shirt, or of one in a green shirt. The men were then given a folder

brimming with 24 questions, and were instructed to choose five to ask the woman they'd seen in the photograph.

Guys who saw the woman in the red shirt asked predominantly more questions about getting her attention at a bar.