It's not men, but women who are more likely to give in to hunger pangs when faced with their favourite foods, a new study has revealed.
Researchers have carried out the study and found that women find it harder to resist hunger cravings than men when faced with their favourite dishes, particularly after fasting for a day.
For their study, the researchers from the Brookhaven National Laboratory in New York, asked fit, healthy and slim volunteers, to name their favourite foods before asking them to fast for 17 hours.
The 13 women and 10 men were also taught a technique called cognitive inhibition to help them suppress thoughts of hunger and eating before being presented with their favourite foods, which included pizza, chocolate cake and burgers.
Both sexes said the inhibition technique decreased their hunger, but brain scans showed that while men's brain activity diminished, the part of women's brains that responds to food remained active, 'The Daily Telegraph' reported.