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Young women drinking heavily to attract opposite sex

world Updated: Mar 11, 2009 13:50 IST

Young women trying to woo men by drinking alcohol in excess are grossly mistaken as they overestimate how many drinks a "typical guy" would expect them to have, according to a new international study.

The results of the study reflect the emerging "western phenomenon" of the female equivalent of the yobbo, according to an Australian expert.

The study took in a total 3,600 students at Loyola Marymount University and the University of Washington. The views of young adults aged 18 to 25 in the study revealed 71 per cent of the women would overestimate how many drinks they were expected to have at an event.

They guessed an average of one-and-a-half drinks more than the responses of young men who took part in the same survey.

The American participants were also quizzed on how many drinks they felt a potential male friend would expect them to have and it revealed a "giant misperception".

Commenting on the findings, Australian National Council on Drugs (ANCD) executive director Gino Vumbaca said the rise in drinking by young women was a "western phenomenon" that had occurred over the past decade.

Factors responsible included positive gains in mobility and income for women along with industry's rollout of ready-to-drink (RTD) products, to target women with "sweet fizzy ... alcopops".