The Star Sports' marketing team has been on a bit of a roll lately. When you have the broadcast rights to the Cricket World Cup, marketing is not a huge necessity but Star has put out a series of hilarious ads featuring cricket fans with a catchy tune.
Their most recent ad trolls Indian fans by pointing out their less than stellar record against the Proteas in the World Cup.
But Indian fans have decided to not take this lying down and have created a response to this ad.
Regardless of who wins on Sunday, Star Sport will be the one smiling as their ads have grabbed valuable mind share.