On a typical weekend, I book a movie ticket through BookMyShow, Ola my way to the theatre, order groceries on Grofers, and eat in through Zomato for which I pay via Paytm. I even found my Zumba class on UrbanClap.
It is no secret that startups have forever changed the face of how we avail day-to-day services, gradually transitioning them from the manual to the digital. Although the entrepreneurship bug bit India a little late, it is now here to stay.
However, since the startup culture has been adequately talked about for almost a decade now, the novelty is wearing off, with some closely scrutinising its growth and grimly predicting that the startup bubble will soon burst. Figures from the HT-MaRS Youth Survey 2016 suggest a gloomy picture – 21% said it is a bubble which is going to burst soon, 59% said we will gain a lot, but don’t expect anything big from it. Only about 20% in the survey said the revolution will take India to an unexpected high. I beg to differ.
True, the startup revolution is the new buzzword, but it isn’t just about replacing formal attires with shorts, chairs with bean bags, or food with beer. Having been a part of a startup and seen it grow in real time, I can say this with conviction: This revolution goes beyond conventional practices, and influences both the society and the economy.
The basic concept behind startups is simplifying lives, and this is the nucleus of the revolution. Since startups stem from the need to create a solution first (and make money later), it is only fair that we provide them with the space and resources to grow, without being pre-emptive about their failure. The startup revolution will surely fulfill expectations, if not exceed them.
To my mind, those who oppose newer business practices simply can’t accept the idea of being successful along with keeping employees happy. Offering perks sounds like an unnecessary expense to them. It is important to come to terms with the fact that startups have and will continue to revolutionise how businesses are run.
There is no good reason to not trust the younger generation with their ways, as long as they have their head in the game. I remember a distant relative once mockingly commenting, “I see your startup is trying hard to be like Google.” I say why not? Don’t be afraid to inculcate better office culture, don’t be afraid to be the game-changer, and don’t be afraid to make your employees happy.
(Bhavika Bhuwalka left her full-time job at a cool startup to pursue her love for writing and travelling. She claims to have a wide circle of friends, but is often found talking to herself)
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