A subtle, tranquil ride to glory
When the Civic was launched in 2006, it aroused expectations as a Honda car had not failed in the country till then. With its aircraft-like design, the car not only met those expectations but exceeded them.autos Updated: Jun 02, 2010 23:24 IST
When the Civic was launched in 2006, it aroused expectations as a Honda car had not failed in the country till then.
With its aircraft-like design, the car not only met those expectations but exceeded them.
Third on the list on the survey, the Civic stands out in its segment for its contemporary styling even though it is faced with newer cars like the Toyota Corolla Altis, Chevrolet Cruze and Skoda Laura.
“Customers who have a sense of style and want a good looking car opt for the Civic. These are those who are not new to luxury or comfort but are the discerning ones who pay attention to the detail,” says Shikhar Malhotra, owner of Ace Honda, a large Honda dealership in Noida.
The car is a favourite with entrepreneurs and business executives as it is flamboyant but not too flashy and makes a statement at the same time.
“The interiors are top notch and it gives you the feel of a cockpit when you are behind the wheel,” says Prashant Kapoor, who works in a bank.
“My family had a City, but I was looking for another Honda. The Civic is perfect though I would have liked better ground clearance and fuel economy.”
For much of its life span in India, the Civic has been a runaway success selling more than all its competitors put together in the first three years.
“The Civic is a segment-defining product both in terms of looks and performance,” says Jnaneshwar Sen, vice-president (marketing), Honda Siel Cars India. “It is one of our best-selling cars globally as well and is also one of the safest. It comes loaded with features such as ABS and paddle shift gears.”
What’s great about the car: Looks, styling, interior space, attention to detail
What’s not: Ground clearance, fuel economy.
First Published: Jun 02, 2010 23:21 IST