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At Rs 8.49 lakh, Honda City hopes to fight back Maruti Ciaz

On Tuesday, Honda Car India Ltd, the local arm of the Japanese carmaker, launched the new fourth-generation Honda City, its bestselling mid-size sedan, which has struggled in a marketshare battle against Maruti Suzuki Ciaz.

autos Updated: Feb 14, 2017 18:07 IST
Gulshankumar Wankar
Gulshankumar Wankar
Hindustan Times
Honda City,Maruti Ciaz,car launch
CEO and President of Honda Cars India Ltd, Yoichiro Ueno with SVP & Director, Raman Kumar Sharma (L) during the launch of Honda City 2017 in New Delhi(Mohd Zakir/HT PHOTO)

On Tuesday, Honda Car India Ltd, the local arm of the Japanese carmaker, launched the new fourth-generation Honda City, its bestselling mid-size sedan, which has struggled in a marketshare battle against Maruti Suzuki Ciaz.

The City comes in five trims of petrol, starting at Rs 8.50 lakh, and four of diesel Rs 10.76 lakh onwards. Undoubtedly, the new City looks better compared to its predecessor, but it’s not very different.

The front grille is a hexa-mesh on which floats a broad chrome slat that carries the bold Honda badge. The LED headlamps and the daytime running lamps (standard across all variants) make the sedan more desirable. The tail-lamps too have got LEDs too, though the block’s shape and size has been taken from the earlier model.

Inside, the car gets upgraded with a 17.7-cm touchscreen, called a Digipad, which handles the music and navigation aspects of driving. It is WiFi supported and has a MirrorLink for smartphone connectivity.

Under the hood, the City doesn’t change. It comes with the same 1.5-litre i-VTEC engine, with 119 PS of power, and 145 Nm torque. The diesel variant has 1.5-litre i-DTEC engine, with 100 PS power, and 200 Nm of torque.

The City was first launched in India in 1998 and was refreshed in 2002, 2008 and 2014. To be sure, this is the fourth generation City, slightly modified. With it Honda eyes to reclaim the top spot in the mid-size sedan segment in the next couple of months, said Yoichiro Ueno, president and CEO, Honda Cars India.

The tables for Ciaz turned in Maruti’s favour in 2016-17, when it sold more than its Japanese rival.

Domestic SalesApril to January 2015-16April to January 2016-17
Maruti Suzuki Ciaz

43,591

53,644
Honda City67,00643,395

Source: SIAM data

However, Ciaz will have some advantages. Maruti has about 2,000 dealerships. Honda has 332 across 220 cities.

The City vs Ciaz rivalry is not limited to the number game – Ciaz also comes in a hybrid variant. Honda is still planning to launch the City in hybrid.

The 2017 edition might give Honda City some boost, but grapevine has it that Ciaz will get a facelift in April. The rivalry for the top spot in the mid-size sedan segment is far from getting over.

First Published: Feb 14, 2017 16:34 IST