Bajaj, Kawasaki take alliance to Indonesia
Bajaj Auto on Tuesday signed a deal with Japan-based Kawasaki to sell its motorcycles through the latter's distribution network as co-branded products, HT reports.autos Updated: Sep 20, 2012 13:01 IST
Bajaj Auto on Tuesday signed a deal with Japan-based Kawasaki to sell its motorcycles through the latter's distribution network as co-branded products.
The co-branded bikes will be sold in Indonesia from mid-2013.
Exports account for a third of Bajaj's revenue. The marketing tie-up in Indonesia follows the successful experiment of the same model in Philippines where Bajaj commands 45% market share.
Bajaj has plans to take it to other markets such as Brazil.
"It is a 4 million bike market where Japanese are well-entrenched," said Ravi Kumar, vice-president, business development, Bajaj Auto. "If we could garner 20% share, it will be a sizable number."
Bajaj exports bikes to 35 countries. While it has strong presence in Africa and South Asia, it focuses to expand its business in ASEAN countries and Latin America.
First Published: Sep 18, 2012 23:16 IST