Bajaj unveils 'lite' car, says not for Rs 1 lakh
Bajaj Auto Managing Director Rajiv Bajaj says the vehicle will not be sold on price alone, reports Deepak Joshi.Updated: Jan 08, 2008 22:44 IST
Bajaj Auto said in New Delhi on Tuesday that it would hit the market with a 'lite' intra-city car in the next 3-4 years. The vehicle has been conceptualised and designed by the company in-house and will be available in both diesel and petrol versions.
"The 'lite' commercial vehicle will be launched in the first quarter of 2009 and the passenger vehicle would draw upon the experience gained from it," Bajaj Auto Managing Director Rajiv Bajaj told newsmen in New Delhi on Tuesday.
He declined to put a price tag to the car. "Price is not our focus. It is not a Rs 1 lakh car. The car will not be sold on price alone," he stated.
However, by stressing the fact that the car would be an intra-city vehicle Bajaj Auto will have to price it close to the Rs 1 lakh Tata Motors car. Maruti Suzuki India has already indicated that it may reduce the price of Maruti 800 to compete with the Tata Motor car.
Bajaj said the feasibility study for the $3,000 car with Renault-Nissan would be completed in a month or so. "We are engaged in discussion with Renault-Nissan for the car project… The alliance is aimed at gaining from the experience of global players in manufacturing," he stressed.
He clarified that Bajaj Auto would still go ahead with its plans to manufacture passenger and commercial goods four-wheelers in case the three-way global alliance with Renault and Nissan does not materialise. "We hope to utilise Renault-Nissan's global network to export our vehicles," he added. Bajaj said the company will launch three two-wheelers in the executive and premium segments during 2008.