Blaupunkt, a leader in car infotainment and sound, has set up its first exclusive shop in India. Located in Kochi, the exclusive shop is a part of the sound company’s expansion strategy and a move to increase its distribution and reach across the country.
The exclusive Blaupunkt shop will serve as a platform for the company to display its entire range of products including, speakers, woofers, sub woofers and car infotainment products. Customers can also avail expert advice on the different kind of speakers to complement their vehicles depending on their budget and sound preferences. The shop is owned by the Topmost group, who are also the authorized distributors of Blaupunkt in Kerala.
On the occasion, Dr Lars Placke, CEO, Blaupunkt, said: "The Blaupunkt brand shop enables us to get closer to the customer, thereby helping us understand their requirements better. We aim at launching 20 more stores in the next two years."
First Published: Jul 22, 2014 11:11 IST