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Customers fume as Porsche battles estranged importer

A hasty decision to part ways with its official importer of almost nine years has landed super car maker Porsche in all sorts of trouble.

autos Updated: Oct 02, 2012 22:13 IST
Sumant Banerji
Sumant Banerji
Hindustan Times

A hasty decision to part ways with its official importer of almost nine years has landed super car maker Porsche in all sorts of trouble.

While Shreyans Motor, the erstwhile dealer of Porsche in India, is engaged in a legal pattle with the company in Dubai, the latter’s India operations are in a limbo, hampering sales and leaving customers in the lurch.

Porsche dissociated itself from Shreyans in April and started work on establishing an independent network. So far it has appointed 3 dealers, but they are unable to deliver or service existing orders due to the pending lawsuit.

Nokesh Aggarwal, 42, had booked a diesel variant of the SUV Cayenne last August, and paid the full amount of Rs 69.8 lakh in November. He is yet to get his car. More than the delay in delivery, Aggarwal, the managing director of Italian engineering firm Aeroto Boldrocchi, is baffled by the silence of Porsche.

“It is very unbecoming of a global company like Porsche to leave its customers in the lurch,” he said. “I have been waiting for my car for over a year now and yet nobody from the company has responded to my queries. They also did not bother to inform me when they decided to do away with Shreyans, which is also unfair.”

Aggarwal is not alone. At least five other customers are in the same spot. And there are Porsche-owners who do not know where to get their cars serviced.

“I have been waiting to get my car serviced for the last 7 months,” said Sandeep Singh Siddhu, 31, a Delhi-based lawyer. “After April, we were not informed whether old dealerships would function or not, neither were we told where to get our cars serviced henceforth. Basically, Porsche left us high and dry.”

When contacted, Shreyans blamed Porsche for the delay in delivering the cars but added that its dealerships are still functional and capable of servicing the cars. “There are several reasons for delay, which are directly beyond our control, most of it arising due to price discrepancy,” said Ashish Chordia, director, Shreyans Motor. “Also the manufacturers are creating an implied confusion amongst customers and trying to drive us out of market.”

“We are still the importer as per our contract, and continue to fulfill our commitments in spite of delays and difficulties due to external circumstances,” he added. As with its customers, Porsche maintained its silence with HT, and refused to respond to a questionnaire despite repeated reminders. The revered Porsche halo seems to be losing its sheen.

First Published: Oct 02, 2012 22:11 IST