Epitome of elegance, class
Since its launch in 2003, the Honda Accord has perhaps chauffeured more CEOs and businessmen in the country than any other set of four wheels.autos Updated: Jun 02, 2010 23:20 IST
Since its launch in 2003, the Honda Accord has perhaps chauffeured more CEOs and businessmen in the country than any other set of four wheels.
The top-of-the-line car in the Honda family was the second to be launched in India with the aim of offering a feel of luxury and class of a global scale.
And it comes at a cost much lower than the Mercedes E class, which was the minimum one had to pay until then to take home a piece of luxury.
While the Honda Accord comes with a price tag of Rs 21 lakh, the Mercedes E class costs you Rs. 27 lakh.
Faced with very little competition, the Accord quickly became the benchmark.
“I bought the Accord for the styling and status,” says Somnath Sircar, a senior advocate in the Supreme Court. “I already have a CR-V and City in the family. Though the maintenance is slightly expensive, I guess it is worth it. In any case, it is less than the Skoda Superb, which is its only competition.”
Step into an Accord and one immediately gets a feel of luxury, so necessary for a car that stretches beyond Rs. 25 lakh. While dual airbags and anti-lock braking system are standard, Honda introduced sunroof in the car to make it even more feature laden.
Globally, the company has also played around with the design of the car from a sedate saloon to a sporty sedan to keep the element of mystery intact.“The Accord customer is a mix from the corporate sector and business class and the fact that it is a favourite among those who can afford practically any car on the road goes to show how capable this car is,” says Shikhar Malhotra, owner of Ace Honda, a large Honda dealership in Noida.
“Though the car is great on all fronts, nobody cares about the fuel efficiency or maintenance costs. All one needs is features and luxury and of course brand equity. On these counts, the Accord is unparalleled.”
What’s great about the car: Affordable luxury, performance, brand, resale value
What’s not: Fuel economy, only available in petrol
First Published: Jun 02, 2010 23:19 IST