Ford will soon give its entry-level saloon, the Classic, a significant price reduction to help it compete more aggressively in the increasingly popular entry-level saloon segment. Reports indicate that prices could be reduced by as much as Rs. 1 lakh on certain models, and that the new starting price for the Ford Classic range could be below Rs. 5 lakh.
The entry-level sedan segment is currently dominated by aggressively priced sub-four-metre sedans like Maruti's Swift Dzire and Honda's Amaze, and recent entrants like Fiat's Linea Classic and Chevrolet's Sail have only added to the available options. What’s more, Hyundai and Tata Motors are both also planning to launch sub-four-metre entry-level saloons very soon.
While the carmaker's EcoSport compact SUV has seen immense demand, leading to huge waiting periods, many of the other models in its stable have seen a sharp drop in sales over the last twelve months, especially the Classic. The Classic saloon is simply the previous-generation Fiesta sold with a different name, and that car originally came to India in 2005. And with last year’s discontinuation of the Hyundai Accent, that makes the Classic one of the oldest cars in the segment. However, despite its age, it still remains one of the most engaging driver’s cars on sale in India.
The price revision of the Classic will come into effect later this month, and it is currently unclear what other changes, if any, will accompany Ford’s repositioning of this model. You can expect the revised Classic range to be priced from around Rs. 5 lakh for the base petrol model to Rs. 7.5 lakh for the top diesel variant.
First Published: Jan 15, 2014 12:44 IST