Global premiere of Datsun brand in India this July
Nissan is all set to bring back the Datsun brand after 32 years to markets like India, Russia, Indonesia and South Africa. The world premiere of the new Datsun nameplate will be at the Kingdom of Dreams in New Delhi on July 15.autos Updated: Apr 26, 2013 12:15 IST
Nissan is all set to bring back the Datsun brand after 32 years to markets like India, Russia, Indonesia and South Africa.
Datsun’s first model for India will be a five-door hatchback (internal code: K2), which will be powered by the same 1.2-litre, three-cylinder petrol in the Micra. There is no diesel version planned. In terms of size, the Datsun will be almost as spacious as a Micra but considerably lighter. According to the Datsun team, performance is expected to be far superior to the competition, whilst fuel efficiency will match the best in-class.
Datsun is likely to share the same dealer network with Nissan but will have its own distinct showroom area built to the Datsun brand’s guidelines. However, in smaller towns, where there is no Nissan outlet, standalone Datsun dealerships could be set up.
The first Datsun hatchback is expected to hit Indian roads in mid-2014 with a base price of around Rs 3 lakh. Nissan is targeting the highly successful Hyundai i10 with what it says is a far superior value for money proposition.
First Published: Apr 25, 2013 16:02 IST