GM to launch Rs 12-14 lakh family car
General Motors India (GM) is close to launching a family sedan on the lines of Chevrolet Epica in the Rs 12 to 14 lakh range, reports Suprotip Ghosh.Updated: Aug 07, 2008 21:49 IST
General Motors India (GM) is close to launching a family sedan on the lines of Chevrolet Epica in the Rs 12 to 14 lakh range. The company recently launched its mid-sized sports utility vehicle (SUV), Captiva, in India, to take on the likes of Ford’s Endeavour and M&M’s Scorpio.
Sources said that the car would be akin to the Epica, which is sold in the UK as a right-hand drive sedan. “We have a lot of plans in various categories, but for competitive reasons I cannot name any of the models,” said P Balendran, vice-president, GM.
The launch will heat up the mid-size sedan segment between the Honda Accord-Toyota Camry and the Chevrolet Optra, where most existing offerings offer cars that are a notch lower entry-level sedans in mature markets. The Epica is a mid-size car in the UK market.
“Most young and successful people in India now want a car that would fit their families over the weekend. In that sense it is a shift in that market. This is the segment we want to target,” said Ankush Arora, vice president, marketing, sales and aftersales, GM.
“There is requirement in India for a car that is in the Rs 12-14 lakh range, which is larger and has a bigger engine than the existing players. That is the segment we are looking at,” he added.
GM has been planning the launch of a car to take on cars in the C segment, such as the Volkswagen Jetta and the Honda Civic. While plans have been afoot for more than two years now, GM feels the time is close for the launch.
Being a US-carmaker, GM has to ensure that all cars are converted into right-hand drive before they are sold in India. The only car that fits the bill is the Epica, which is sold in the UK.