Henceforth, only Chevrolet brand from GM India
General Motors India (GMI), the Indian arm of beleaguered auto giant General Motors in the US, has decided not to sell any car other than the “Chevrolet” branded ones.autos Updated: Jun 19, 2009 20:49 IST
General Motors India (GMI), the Indian arm of beleaguered auto giant General Motors in the US, has decided not to sell any car other than the “Chevrolet” branded ones.
According to Karl Slym, president and managing director of GMI, the company would sell vehicles only under the “Chevrolet” banner.
The company began its India journey with the brand — the Astra and the Corsa. Opel is GM’s European brand, which is incidentally up for sale. Other GM brands in the world market include Holden, Vauxhall, Cadillac and GNC.
GMI has lined up a slew of launches for India, including a Rs 4 lakh mini-car later this year. “We will continue to roll out newer models under Chevrolet platform and there will be no other brands,” Slym said. He was here to launch the LPG variant of the Chevrolet Spark.
GMI currently has a four per cent marketshare and hopes to achieve 10 per cent growth in 2009, despite a fall in sales in the first five months of this year.
GMI sold 65,702 cars and SUVs in India last year, 9.5 per cent more than a year earlier.
First Published: Jun 19, 2009 20:48 IST