Jaguar Land Rover attracted record number of students for its annual 'Inspiring Tomorrow's Engineers' school STEM (science, technology, engineering and maths) education programme last year. These figures were up 100,000 attendees when compared to 2012 figures.
About 226,000 of them participated in the school's 'Challenge' projects, 100,000 participated in the JAguar Maths in Motion Challenge, and over 80,000 through outreach activities including, secondary school partnership and career events.
More than 21,500 students visited JLR’s Education Business Partnership Centres at its five UK design, engineering and manufacturing facilities, and 767 participated in work experience.
A lot of these programmes are carried out with the support of JLR employees. Over 2,600 employees spent 11,251 hours supporting school visits, challenges and outreach events during 2013.
Jaguar Land Rover runs various hands-on activities for young people to experience the excitement of engineering for themselves. This includes a fully immersive high tech demonstration explaining the company’s vehicle design process and future vision for driver/car connectivity. Young people can also participate in the Land Rover 4x4 in Schools Technology Challenge and Jaguar Maths in Motion Challenge, the UK’s largest maths challenge, and Land Rover Experience demonstration drives on a mini off-road course to experience the breadth and capability of Land Rover vehicles.
Jonathan Garrett, CSR Director, JLR has said, "It is critical that we attract talented young people to become the next generation of engineers and technologists to support our ambitious growth plans. I am delighted we achieved such huge growth in our education engagement last year which feeds young people into our talent pipeline. We have a wide range of educational initiatives underway with the aim of getting young people excited about engineering and crucially, to encourage them to make the right subject choices at GCSE-level and beyond. Big Bang is a great opportunity for us to showcase the excellent career opportunities at Jaguar Land Rover and we hope it will help us inspire even more young people."
First Published: Mar 18, 2014 11:15 IST