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From Rs 23.64 lakh, new Ford Endeavour offers everything for everyone

Ford has launched the much awaited facelift of the Ford Endeavour. The family luxury SUV is feature-rich, rugged, stylish and so proportionately priced that Trailblazer and Fortuner will have to rethink their next move in the game.

autos Updated: Jan 20, 2016 18:50 IST
HT Correspondent
HT Correspondent
Hindustan Times
Ford Endeavour,New Endeavour,All new Ford Endeavour
The new Ford Endeavour looks rugged, stylish and roaring thanks to the octagonal chrome face.(Ford India website)

The 2016 Ford Endeavour is the new machine to look out for, priced at a starting rate of Rs 23.64 lakh (ex-showroom Delhi) and Rs 24.75 lakh (ex-showroom Mumbai).

The luxury family SUV, known as Ford Everest overseas, was launched in 2003 in India and was appreciated for its king-sized luxury and power but the price tag felt heavy then. With Toyota Fortuner and more recently the Chevrolet Trailblazer refreshing the segment, Ford looks to get ahead of the race at the 2016 Delhi Auto Expo.

From the inside, the seven-seat car is spacious and offers luxury. There’s plenty of storage space, with even cup-holders for the third row. The cabin has an expensive feel to it which gives even Land Rover a run for its money.

Ford eyes a repeat of the EcoSport success with this one, on a larger scale naturally, and has given enough tech and engineering to support the machine.

For instance, the four mode advanced Terrain Management System lets the driver adjust the metal from the transmission to the wheels according the turf the car is on, be it sand, snow, rubble or tarmac. Ford India has gone one step forward by offering an automatic version for this, making city driving powerful and convenient.

The cabin looks spacious, thanks to a very thin A-column, tall seating position and a panoramic sunroof overhead. But this luxury comes at a price. (Ford India website)

On the vanity side, the new Endeavour is a true American SUV with the Aston Martin’s evil grin (read grille) – very intimidating, but also awe-inspiring. The rear takes cue from Figo Aspire with the chrome strip fading into the tail lamps, neatly wrapping the corners. Despite no sharp edges and muscles, the Endeavour still manages to look every bit aggressive.

The premium SUV comes in two TDCi engine options. The 2.2 litre churns out 160 PS power and 385 Nm torque while the 3.2 litre four-engine generates a massive 200 PS punch and 470 Nm twist. But we recommend driving it yourself to test the transmission.

Nigel Harris, president and managing director of Ford India, said the Endeavour was envisioned as the new benchmark for sports utility vehicles. “From a modest 500 units to over 5,000 in 2010 to an impressive 18,000 units in 2015, the premium SUV segment has grown exponentially. The Ford Endeavour will set a new benchmark for premium SUVs.”

Starting at Rs 23.64 lakh, the Endeavour is Ford’s answer to the Toyota Fortuner. The other contenders in the segment are the Chevy Trailblazer, the Mitsubishi Pajero Sport and Hyundai Santa Fe. But a Fortuner facelift is due and this will be the real test for Ford.

Fords were powerful headturners on roads across India in the 2000s, thanks to ‘The Josh Machine’ in iKon and other good old cars. After years of slumber when the figures hit the red, it woke up and came back strong with Figo and EcoSport.

Endeavour sounds like an offering for everyone, from the one taking the wheel to the one sipping a coke in the third row, and also for those who often go off road. With aggressive looks and promising machines, this luxury SUV could very well put Ford on top of its game in the country.

First Published: Jan 20, 2016 17:41 IST