Porsche thinks big for India, sans VW
It maybe the largest shareholder in Europe’s largest carmaker Volkswagen, but German sportscar maker Porsche will not share any synergies with VW either in marketing, manufacturing or sourcing in India.autos Updated: Apr 01, 2009 23:07 IST
It maybe the largest shareholder in Europe’s largest carmaker Volkswagen, but German sportscar maker Porsche will not share any synergies with VW either in marketing, manufacturing or sourcing in India.
Porsche shares its research and development facility in Germany with VW and the latter’s Touareg sports utility vehicle is developed on the same platform as Porsche’s own SUV Cayenne, but such synergies will not find replication here.
“We have business driven interests in Volkswagen and there is a tie-up with them for R&D in Germany,” said Rod Wallace, managing director, Precision Cars India. “But that is where it ends and synergies with them in India is absolutely not on the radar.”
VW recently invested Rs 3,800 crore towards building a 1,10,000-unit capacity factory in India and is likely to have excess capacity in the near term. But Porsche said its cars are only built in Germany and exported out of there.
Porsche on Wednesday launched a diesel version of its largest selling SUV Cayenne — a car that was originally not destined for Indian roads. Priced at Rs 64.95 lakh, Cayenne diesel’s production will begin in June.
“Cayenne diesel was not designed or manufactured for India but considering that the demand for diesel SUVs is high here, we have just managed to secure 19 units of the car for this year,” Wallace said. “I am confident these cars will be snapped up in no time and three have already been booked.”