RIP Ritz: Maruti Suzuki discontinues its popular compact hatchback
The Ritz was launched in 2009 in both petrol and diesel versions, and sold a total of around 4 lakh units. It was a success initially when placed alongside the Swift, but the sales remained flat throughout its lifespan.Updated: Feb 27, 2017 16:17 IST
Maruti Suzuki India (MSI) has stopped selling Ritz in both domestic and international markets. The carmaker was reported to have stopped production of the popular hatchback in November.
An MSI spokesperson confirmed the news to PTI, saying: “As part of refreshing our product portfolio, we continuously review our portfolio and introduce new models.”
“Maruti Suzuki is committed to ensure availability of spare parts and service for next 10 years,” the spokesperson added.
The Ritz was launched in 2009 in both petrol and diesel versions, and sold a total of around 4 lakh units. It was a success initially when placed alongside the Swift, but the sales remained flat throughout its lifespan.
The spokesperson said the Ritz strengthened the company’s presence among in the compact car segment. Maruti Suzuki launched Ignis in the same segment last month at Rs 4.59 lakh onwards.
Besides Ignis, there’s Swift, Celerio, Dzire and Baleno in the compact segment, which grew at 25.2% in sales to 55,817 units last month as against 44,575 in the year-ago month.
Maruti Suzuki, which has around 46.3% market share, had recently discontinued lower variants of the 1.6 litre diesel S-Cross due to low demand and now sells only the top-end Alpha variant at Rs 12.03 lakh (ex-showroom Delhi), from its premium retail channel Nexa.
The three variants of the crossover with a 1.3 litre diesel engine are still available.
First Published: Feb 27, 2017 16:12 IST