Tata Motors to focus on Indian market till 2019 to become no. 3 carmaker
Tata Motors wants to be the number three car player in the country by 2019 climbing up from the current fifth spot,” Mayank Pareek, president of the passenger vehicles business unit of Tata Motors said in Chennai.Updated: Apr 05, 2017 16:50 IST
Tata Motors Ltd will focus on the domestic market, fill up the gaps in the product portfolio with new models, expand the distribution reach and improve service experience to become the third-largest car company in India by 2019, said a senior official here on Wednesday.
“We want to be the number three car player in the country by 2019 climbing up from the current fifth spot,” Mayank Pareek,Mayank Pareek, president of the passenger vehicles business unit of Tata Motors said in Chennai at the launch of the new fastback sedan Tigor.
Pareek said the constraint at the supplier end is one of the factors that is hindering ramping up the production of Tiago model to reduce the waiting time for car buyers.
While declining to share the number of units that the company would be selling to become number three by 2019, Pareek said the strategies that Tata Motors would adopt towards that goal are new product launches, expanding the distribution reach and also provide good service experience.
He said over the period new market segments would also emerge.
Pareek said the company would soon open digital showrooms in order to reach out to customers.
The company also plans to roll out by 2018 its sports car Tamo Racemo, which it unveiled at the Geneva Motor Show last month.
“A car buyer evaluates three models before purchasing one. We would like to have our models as one of the three that are evaluated by a car buyer,” Pareek said.
Pareek said the production team is looking at increasing the number of Tiago being rolled out to cut down the waiting period. Tata Motors rolls out around 6,000 Tiagos per month, he said.
According to Pareek, the company follows single vendor policy at its Sanand plant in Gujarat. The company has got around 83,000 bookings for Tiago and there are over 50,000 Tiagos on the road, he added.
Queried about the impact that company suffered due to unsold inventory of BS III emission compliant models, Pareek said barring Indica and Indigo models all other models are BS IV emission compliant. The unsold inventory of BS III cars was low for Tata Motors, he said.
Pareek also said the company would launch a compact sports utility vehicle Nexon during Diwali.
First Published: Apr 05, 2017 16:50 IST