Tata's 'People's Car' to be unveiled on Thursday
Tata group chairman Ratan Tata will personally drive the new car at the 5,200 sq metre Tata-Fiat pavilion at Pragati Maidan in New Delhi.Updated: Jan 09, 2008 18:56 IST
The much talked about "People's Car" from the stable of Tata Motors and costing all of Rs.100,000 ($2,500) would be finally unveiled at the eight-day Auto Expo, beginning here Thursday morning.
Tata group chairman Ratan Tata will personally drive the new car at the 5,200 sq metre Tata-Fiat pavilion as part of the $29 billion group's plans to showcase as many as 17 models of cars, utility vehicles, trucks and busses.
The actual launch of the "People's Car", which will cost less than a DVD player of a BMW or a Mercedes, is slated later in the year.
Tata officials did not wish to divulge any information about the new car that is generating a lot of buzz in the global automobile market, but industry sources said it sports a 650 cc engine and basic accessories to keep costs low.
In cars, the group will also unveil a new generation Indica that goes on sale in the latter part of 2008, as well as the Xenon XT (cross terrain), a lifestyle pickup also to be launched later in the year, company officials said.
In commercial vehicles, some of the new displays include a 28-seater bus and the air-conditioned low-entry bus from its joint venture with Marcopolo of Brazil, as well as refrigerated container truck and cargo panel van.
"The new generation Indica has been given a complete makeover and surprises with its stunning looks with a two box construction," said a Tatas statement ahead of the Auto Expo.
"The new Indica will be launched in the latter part of 2008 and coexist with the present Indica range at a higher price point."