When Bollywood came calling...
A host of launches and unveiling of a series of models and concepts amid a dash of Bollywood glamour marked the glitzy start of the auto extravaganza here on Thursday.autos Updated: Jan 05, 2012 21:39 IST
It takes two to tango, and here the "two" are automobile and Bollywood.
From Superstar Amitabh Bachchan to hunks John Abraham and Ranbir Kapoor to glam-doll Katrina Kaif, the Auto Expo ensured that glam quotient remained high.
The crowds therefore had a gala time with people perching on trees and canopy tops to catch a glimpse of their favourite Bollywood stars. And when these Bollywood stars grabbed a mike to endorse the brand, it received loud cheers.
So are you still wondering why auto companies rely on Bollywood for endorsements?