Bollywood rides on Chennai Express to new international markets

Bollywood superstar Shah Rukh Khan's much-awaited Chennai Express is lined up for a strong release in non-traditional international markets. In Peru, it is said to be the first Hindi film to release on the same day as it hits theatres in India Aug 9.

Bollywood superstar Shah Rukh Khan's much-awaited Chennai Express is lined up for a strong release in non-traditional international markets. In Peru, it is said to be the first Hindi film to release on the same day as it hits theatres in India Aug 9.

Earlier, Shah Rukh's My Name Is Khan and actor Hrithik Roshan's Guzaarish opened as delayed releases in Peru. But Chennai Express is making a breakthrough.

The Rohit Shetty-directorial movie has been locked for release in Morocco, Germany, Switzerland, Austria, France and Israel.

“Shah Rukh Khan has a strong fanbase and the demand for the movie is enormous overseas. We are releasing the movie in over seven non-traditional markets and the movie will also witness a day and date release for the first time in Peru for any Hindi film,” Amrita Pandey, executive director (Syndication, International Distribution and Disney Media Distribution), Studios, Disney UTV, said in a statement.

Taran Adarsh tweeted," Those asking about #ChennaiExpress screen count in India and Overseas, it's a bit early to comment. It could turn out to be highest ever!"

The movie also features Deepika Padukone, and it is being heavily promoted all across.