Race 3 opening day collection to be lower than expected, Eid may bring cheer to Salman Khan film
Race 3 was a profitable venture even before the release, thanks to its humongous satellite and digital rights deal. This is how Salman Khan film did on day one of release.bollywood Updated: Jun 15, 2018 18:31 IST
Since last some years, the festival of Eid belongs to a Salman Khan film. This year too, the actor has a big release in Race 3, but the film may not open to as big numbers at the box office as it was expected initially. race 3 released on around 4200 cinemas in India.
The film, directed by Remo D’Souza, has seen lukewarm response on Friday. In most of India, the festival of Eid is going to be celebrated on Saturday, so the film has to wait for one more day to welcome more footfall.
#Race3 rests on Salman’s brawny shoulders... Eid holidays + brand value attached to the film [#Race] are huge plusses... But the biggest of films need a strong foundation [content] to stand tall... Unfortunately, #Race3 lacks that power!— taran adarsh (@taran_adarsh) June 15, 2018
As per a report in Bollywood Hungama, the occupancy for Race 3 on the opening day is close to 50% for the initial shows. This may dent the producers’ plan to have an Rs 30-35 crore opening day collection.
Watch: Movie review of Race 3
The reviews are also out and most of them are not in favour of the film. This is likely to keep the audience, who consult reviews before booking tickets, at bay. With rising ticket prices, this is a fair possibility.
Audience response for #Race3 is DISASTROUS. Weekdays collection will decide its fate, forget about 300 cr, even 200 cr will be a achievement for this dud.— Sumit kadel (@SumitkadeI) June 15, 2018
Earlier, film trade analysts were predicting a Rs 100 crore opening weekend for Race 3. Atul Mohan had said to the Hindustan Times, “At the end of the day, it’s the content that does the talking, but one thing is for sure that Race 3 is going to get a big opening. I am expecting a Rs 100 crore plus figure in first three days. The opening day collection should be in the range of Rs 30-35 crore. After that, it will be all about content. Tiger Zinda Hai sustained the momentum even after the first weekend. Tubelight’s graph drastically came down after three days.”
Also starring Bobby Deol, Anil Kapoor, Jacqueline Fernandez, Daisy Shah and Saqib Saleem in important roles, Race 3 is about a feud within the family of notorious arms dealers.
First Published: Jun 15, 2018 18:31 IST