Adil Qadri has carved a niche in e-commerce with his attar varieties - Hindustan Times
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Adil Qadri has carved a niche in e-commerce with his attar varieties

Aug 05, 2020 05:18 PM IST

The eponymous brand offers a premium range of alcohol-free, oil-based perfumes known as attars in a wide range of fragrances which not only includes the traditional oud, rose, and sandal but also fragrances for modern lifestyle.

It is a known fact that the e-commerce industry and widening reach of social media has opened the doors of opportunities for entrepreneurs and micro-brands. Especially for the microbrands, it has made the reach to target customers much easier and cost-effective. Adil Qadri is one such rapidly emerging brand catering to Muslim faith specific community. It offers many products such as designer Islamic caps, religious symbols, digital rosary beads, bakhoor (new age dhoop) and attars to its customers.

Adil Qadri
Adil Qadri

Out of all its products its range of ‘attars’ is particularly famous with its customers. It is to be known that using alcohol-based perfumes is prohibited in Islamic-faith. Adil Qadri offers a premium range of alcohol-free, oil-based perfumes known as attars in a wide range of fragrances which not only includes the traditional Oud, Rose, and Sandal fragrance but fragrances that go well with the modern lifestyle too. They have come up with fragrances that fit well with both formal and casual occasions.

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On asking that in the age of Deodorants and Eau-De-Perfumes why he is experimenting with attars, Adil Qadri’s founder Mr. Mohamad Adil Asif Malkani said “Our customers are our top most priority, they follow a specific faith, and more-over there are many benefits of Attars over Alcohol or water-based perfumes like they are long-lasting, they don’t contain alcohol and they are much more affordable. Our range of attars like Adilqadri Blue Ocean attar, Adil Qadri Amazing Signature attar and AdilQadri Safwan attar are very competitive and well-suited for modern lifestyle”. Adil Qadri’s whole range of products are available on their website www.adilqadri.com.

Adil Qadri is presently leader in their specific segment and is known for its best quality products. Be it designer Islamic cap or attars or Islamic religious symbols for cars or house-hold requirements it is providing everything under one roof. Before establishing Adil Qadri as leading e-commerce retailers for their specific segment Mohamad Adil Asif Malkani had his share of struggles and difficulties. From a very humble background, he has founded and brought Adil Qadri to the new heights and aiming to take it further. He is someone who truly believes in hard work and blessings and support of family and friends.

Mohmad Adil Malkani is planning to launch 2 Adil Qadri retail outlets in 2 of the major metros along with adding few more Adil Qadri brand-specific products to his e-commerce website. He is a man with great vision and aims to take Adil Qadri brand to a newer pinnacle.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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