Atinirmal Pagarani: Meet the UAE-based fashion curator promoting Indian fashion - Hindustan Times
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Atinirmal Pagarani: Meet the UAE-based fashion curator promoting Indian fashion

Jan 08, 2020 01:26 PM IST

His company established Vesimi in Dubai, a store that caters to Indian womenswear and menswear, with design inspirations from India, Pakistan, and the Middle East.

There is no doubt that Indian fashion is taking over the whole world today. Indian ethnic wear radiates elegance, style, and a level of comfort as well. Designers such as Rohit Bal, Manish Malhotra, Masaba, and Sabyasachi, among others, represent the country on a global scale.

Atinirmal has over 20k followers on Instagram, and Vesimi attracts the attention of over 48k followers.
Atinirmal has over 20k followers on Instagram, and Vesimi attracts the attention of over 48k followers.

There’s a distinct fashion connect between the UAE and India, besides food and culture. Arabs adorn sarees and lehengas to Henna functions, while ‘Prêt-à-Porter’ and ‘Haute Couture’ find their way to various festivals and celebrations. UAE-based Indian businessman and fashion curator, Atinirmal Ghansham Pagarani has been an active promoter of Indian fashion.

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Born in Dubai, Atinirmal attained his Master’s degree in Engineering Business Management from Warwick University, United Kingdom. A self-made man, he went on to establish businesses in various industries, mainly focusing on construction and real estate. His company Yogi Group has worked on multiple successful projects, beautifying hotels, hospitals, government buildings, and many more.

After achieving tremendous success with the Yogi Group, he turned his sights towards fashion and haute couture, something which had been his passion for numerous years. His company established Vesimi in Dubai, a store that caters to Indian womenswear and menswear, with design inspirations from India, Pakistan, and the Middle East.

Atinirmal’s motto is, “love what you do and do what you love.” He has over 20k followers on Instagram, and Vesimi attracts the attention of over 48k followers. When speaking about business expansion, he added, “Keeping the success of Vesimi in mind, we feel it’s time for the brand to go global.” Atinirmal has now begun working on a few more ventures in the fashion industry, catered specifically to India.

The fashion industry, which includes both clothing and footwear, is worth over $200 billion today. It has seen a sharp increase in the last ten years alone. In 2022, it is expected to grow to $300 billion globally. People all over the world are turning to fashion for a lucrative career and an opportunity to showcase their passion and talent.

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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