Chitkara University, Wizcraft join hands for MBA programme in Entertainment, Media & Events
As per industry experts, there will be a rise in the demand of talented, enthusiastic and industry-ready manpower in the coming year as new markets for events and entertainment are coming up in the tier II cities as well as rural sector.Updated: Jun 05, 2020 17:35 IST
The INR 10,000 crore event and entertainment industry is calling for well-trained, talented individuals because despite the current slowdown, the industry is expected to grow significantly in the near future, owing to the digital revolution. To cater to this rising demand for skilled and industry-ready executives in the coming days, Chitkara University has introduced an MBA program in Events, Media & Entertainment. The program has been designed in association with Wizcraft, one of India’s leading Communication and entertainment companies.
As per industry experts, there will be a rise in the requirement of talented, enthusiastic and industry-ready manpower in the coming year as new markets for events and entertainment are coming up in the tier II cities as well as rural sector. Be it digital media marketing, growing popularity of sports leagues, product launches or live events, this new MBA program is expected to cater across the spectrum and create a new workforce of professionals, better equipped in comparison to the regular MBA programs.
Dr Madhu Chitkara, Pro Chancellor of Chitkara University says, “The 2 year MBA Program in Events, Media and Entertainment, offered in collaboration with Wizcraft is an outcome of Chitkara University’s relentless focus on offering programs closely designed and delivered in conjunction with Industry leaders. This ensures that the curriculum is dynamic and tailored to the constantly evolving industry trends; and students get exposure to industry’s best practices during the course of their degree.”
With this program, graduates will gain a 360-degree view of event management, right from planning and designing through final execution and project closure. Various aspects of this industry, like conceptualization, production, visual environment, stage décor, collateral design, venue layout, stalls and branding as well as handling of artistes will be dealt with in detail during this MBA. According to a University release, “The program has been designed to impart comprehensive and specialized knowledge on how to plan and manage various types of events. Students of this program will get exposed to various elements of events and will learn how to effectively translate the objectives and strategies into a successful event.”
Wizcraft brings with it well-tailored internship and mentorship opportunities, which are well-incorporated into the program. These are aimed at equipping the students with industry insights into planning, production and execution of different categories of events. Working with Wizcraft, the students will also get introduced to event production and project management right from scratch. There will be career opportunities galore for the graduates of this program, across the entire spectrum of Events, Media and Entertainment .Most importantly, the profiles are not limited to just event direction & design but extend to domains such as wedding & planning industry, client servicing, public relations, corporate communications, artist management and hospitality management.
The Chitkara Business School is also offering MBA programs in 9 specializations – marketing, finance & banking, human resource management, business analytics, healthcare, healthcare IT, public health, rural management, supply chain & logistics. The MBA in Events, Media & Entertainment is the latest offering from Chitkara.
Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.