Fintech lending company CASHe partners with WebEngage to power their user engagement
CASHe, India’s fastest growing app-based lending platform that provides financing to working millennials, has tied-up with marketing automation platform WebEngage to power their user engagement across web and mobile.Updated: Oct 20, 2020, 16:47 IST
With this association, CASHe intends to supercharge customer engagement and retention strategies across its web and mobile platforms.
CASHe, India’s fastest growing app-based lending platform that provides financing to working millennials, has tied-up with marketing automation platform WebEngage to power their user engagement across web and mobile.
CASHe is a lending platform operating in the credit lending space, helping disburse short-term personal loans to millennial salaried professionals. It serves as an alternative to the traditional banking system, serving a population of young consumers with no prior credit history. The brand’s target audience primarily is India’s young millennial population, who are increasingly tech-savvy, and value personalized digital experiences.
The partnership with WebEngage is intended to help boost CASHe’s platform experience, onboard new customers faster, and increase customer retention with a sharp focus on hyper-personalized engagement. The brand plans to serve highly contextual, one-to-one messaging campaigns powered by an intelligent omnichannel engagement strategy.
Commenting on this partnership, Deepak Nair, Head, Communications, said, “We are building a unique fintech-enabled lending brand out of India that caters to the underserved yet highly valuable personal lending space. At the same time, we realize the importance of crafting a compelling customer experience across all digital touchpoints. The partnership with WebEngage will help us prepare genuinely memorable experiences for our customers, focusing on intelligent, personalized communication that relies on data and context.”
Avlesh Singh, Co-founder & CEO of WebEngage, said, “We are excited to power CASHe’s journey into the flourishing space of personal lending in India. They are leaders in their niche, armed with immense insights about India’s massive millennial population, and are poised to proliferate. We intend to power their growth with high-value, engagement-based marketing and enable them in building exceptional customer experiences.”
WebEngage is a full-stack marketing automation and customer data platform for consumer businesses. It helps companies drive more revenue from their existing customers and anonymous users through highly contextual and personalized user engagement across channels email, mobile and web push notifications, in-app messages, SMS, web overlays, Facebook, and WhatsApp. Further, brands can create highly complex lifestyle marketing campaigns with a visual workflow builder called the Journey Designer.
Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.