Hexa signs Vaani Kapoor as brand ambassador and forays into modular kitchens
Mumbai, Maharashtra, India – Business Wire India
After a good success in kitchen hardware and accessories, Hexa has launched modular kitchens with Vaani Kapoor as its brand ambassador. This will help Hexa to be a one-brand solution for a complete range of premium modular kitchens.
Vaani Kapoor, a talented, vivacious, and stunning youth icon, said, “I am happy to be associated with Hexa hardware and accessories, a brand that aims at providing a whole new experience of premium modular kitchens to its customers. I look forward to our collaboration.”
Vivek Tyagi, Director, Hexa Wood Pvt Ltd, said, “We chose Vaani as she has got a youth connect. She’s stylish and glamorous, the same as our kitchens, which are appealing and luxurious.”
He added, “Hexa wants to give its customer a new experience in the kitchen segment under one roof. Our kitchen hardware is already doing very well in the Indian retail market. Now we want to give our customers a choice of premium modular kitchens, so they do not have to go anywhere. Right now, customers buying hardware have to hire a carpenter, which does not give a good experience. And if they hire a kitchen brand, then they ask for jaw-dropping prices. We want to bridge this gap. We are also introducing RTA cabinets (ready to assemble). Customers can install these in their kitchens on their own or with the help of our Carpenter Network.”
Currently, Hexa is entering the tier 1& 2 markets through the franchise model with its premium range of modular kitchens. In tier 3 markets, it will be associating with interior designers and architects or even existing modular kitchen stores. According to them, the experience of getting a modular kitchen is not good in these markets. So, with the help of professional architects and interior designers, they will address this issue. They have already started inviting and associating with architects and interior designer from across India.
Talking about Hexa’s future plans, Vivek Tyagi said, “We are evolving to be the best modular kitchen brand in the country as well as internationally. We already exporting our kitchens to the US, Middle East, and Australian markets with good response. In India, we have good associations with builders for the project work. On the other hand, we are developing a global web portal, which will cater to our global as well as Indian B2B clients.”
Hexa TV commercial: https://www.youtube.com/watch?v=UNbYAQYRUYQ
Media Contact Details
Vishal Kumar, Hexa India, email@example.com, +91-9773771882
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