How Abacus Media is changing the game of new age marketing and branding!

Updated on Jul 30, 2020 08:54 PM IST

The company has recently launched a campaign titled ‘The Show Must Go On’, which highlights that nothing can stop us in today’s digitally connected world.

Nikhil Singh and Sharad Singh, founders of Abacus Media.
Nikhil Singh and Sharad Singh, founders of Abacus Media.

What if one day you realise that high tickets branding and marketing are your calling, something like that happened with the co-founders of Abacus Media (Nikhil Singh and Sharad Singh) who realised that their ideation, planning and execution could help galvanise brands and businesses.

Although Abacus Media founders had a very humble beginning the office space was small, but the ideas and determination were big factors for them. The year was 2015,and the founders Nikhil Singh and Sharad Singh wanted to test their ideas in marketing and branding. Founders of Abacus Media had a difficult journey, funds were big problem, Nikhil Singh an avid entrepreneur and a technocrat too, who is a son of serving Delhi police officer Rajender Singh did not lost hope even in testing times, Nikhil says “

My family especially my father always backed me and because of him I am able to achieve big in marketing business”. The other Co-founder Sharad Singh too realised, “High ticket branding and marketing is a tough business, as clients always expects out of box ideas from us to market their products”. Fast Forward to 2020, Abacus Media has served 112 + clients of international repute, from tech giants to billion dollars consumer products brands. It was like yesterday that Abacus Media incepted and in June 2020, the company completed 5 years in the high ticket branding and marketing space. A Grand celebration was planned but got cancelled due to Covid 19.But that did not stop the wishes to pour in from across the Globe.

These 5 Years can be summarised by over 1200 projects that Abacus Media delivered across all major cities in India and 4 Countries internationally. To us it means many happy clients and continue serving them for many years together, this is what gives them tremendous happiness and boost to their courage and they are on right path. It was 2015 when the company delivered its first project with perfection.” That day gives us the wings to fly, and it bestowed us with the confidence to serve any Client “says Nikhil Singh. Since then Abacus Media has successfully executed big brand activations, product launches and integrated marketing campaigns for a multitude of clients. The company holds expertise in big marketing campaigns, corporate marketing and experiential marketing campaigns and has achieved many accolades in this field. In 2017, Abacus forayed into the digitalisation of brands. The founders Sharad and Nikhil Singh attributes it to the power of digital, ‘’the internet had become ubiquitous and we were assisting companies in leveraging its value. We started digital marketing, video production, digital campaigns, digital PR, CSR campaigns, Celebrity digital campaigns, lead generation, and social media marketing to digitise our clients’’, Abacus Media believes in reinventing itself with each passing year, innovation had become the main motto of the company and they believed that the change is the only constant phenomenon. Abacus media founder Nikhil Singh commented

COVID-19 has hit the marketing industry hard, brands that failed to adopt digitization have been left with fewer options to market their products and services. Nobody could predict this daunting COVID-19 era, and no one can tell how long it will last. Despite this screeching halt that the global economy has witnessed, Abacus is enabling brands to communicate with consumers through digitally interactive tools aided by artificial intelligence.

The company has recently launched a campaign titled ‘The Show Must Go On’, which highlights that nothing can stop us in today’s digitally connected world. Things may have slowed down or even halted but the digital world offers us opportunities beyond our imagination.

Abacus Media is now revamping its digital infrastructure for clients across the globe, and virtual events offer them the opportunity to organise webinars with 3D setups in a virtual immersive environment. From marketing on social Media to assisting brands with digital campaigns, from lead generation through machine learning tools to Video production, Abacus continues to make waves in the business world.

‘’We are assisting our clients in sailing smoothly during the COVID-19. Things will eventually become normal and we all will thrive again, but the power of the digital world will continue to rise’’, Sharad, the torchbearer of the brigade, sums up.

Know more: or watch the YouTube channel:

Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.

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