Influencer Shaurya Sanadhya Tulshayan is upskilling during lockdown
Shaurya Sanadhya Tushayan, who is a Pune-based blogger known for creating content with a difference. Her robust fanbase of more than 400k followers on Instagram plus 120k subscribers on YouTube are proof of her expertise.Updated: May 22, 2020 19:35 IST
Those of us living in the age of social media, which means pretty much every one of us, are dependent upon influencers in one way or another. These influencers inspire us with their work, keep us motivated to do more with our mundane existence and also make our purchasing decisions easier. One such impressive influencer is Shaurya Sanadhya Tushayan, who is a Pune-based blogger known for creating content with a difference. Her robust fanbase of more than 400k followers on Instagram plus 120k subscribers on YouTube are proof of her expertise.
The most outstanding quality of this 28-year-old blogger is her ability to adapt to change, like with the current lockdown, which has turned our lives upside down. Shaurya is using the long days at home to learn new skills – like photography, editing and understanding the pros and cons of social media analytics. Talking about her take on COVID-19 and its impact on professionals like her, Shaurya says, “I am getting a lot of time researching and creating content as per the wish of the audience. It is indeed helping me in connecting to them”.
Content is King
Shaurya’s content traverses different fields of interest for social media users like fashion, beauty, makeup, travel, food and lifestyle. Her ability to create content tailored to her client’s specifications has made her one of the popular bloggers in her league. Perhaps that is why, despite there being a lot of players in the game already, she has succeeded in creating a niche for herself. The blogger with a difference speaks about her principled approach to work, “When you create content as per the preferences of the audience, you win half the game at that very moment. I set my target audience and I am glad people accepted me and showed immense love towards my work.”
However, blogging was not her first career stop. Right in college, Shaurya began with trying her hand at modeling and she did quite well there. She walked the ramp for reputed designers like Rohit Bal, Swapnil Shinde and Nivedita Saboo. By the time she was in the third year of her college, she even got to act in a soap opera called “Dhundh Legi Manzil Humein.” On her father’s insistence, she even appeared for and cleared the prestigious AFCAT (Air Force Common Admission Test), getting her a place in the illustrious Indian Air Force. However, when she was not impressed with that even, she pursued M.Sc in Economics and worked the 9-to-5 routine as an analyst with an MNC for a full one year.
At the end of all this, she realized that she was not made for this 9-to-5 job routine and took a leap of faith by quitting such a coveted job and launching herself as a self-employed fashion blogging. Moreover, she stepped into this world with her own fashion label, “Shaurya Sanadhya Label”, which was received well by her target audience and is a leading name in the industry today. Another venture to her credit is the organic skincare brand, Aryam Skincare, which reflects her love for fashion and beauty in equal measures. On her YouTube channel, Shaurya shares her relevant knowledge by filming makeup and skincare videos.
This multi-faceted blogger-entrepreneur-influencer is clearly on her way to conquer the world with her business acumen and acute sense of what the client needs!
Disclaimer: This is a company press release. No HT journalist is involved in creation of this content.