Launch of a new cross-border e-commerce platform - EnsoLogic
The e-commerce platform aims at solving the problems faced by international brands and aggregators who wish to launch their consumer products in India.Updated: Dec 06, 2019 18:22 IST
A third-generation entrepreneur and cross-border business expert, Anil Agarwal has launched EnsoLogic—a cross-border e-commerce platform—in partnership with Kunal Abhishek.
Anil has had success stories in offline B2B markets, having worked in this space for last 18 years. He wants to expand his footprint through an e-commerce offering. On the other hand, Kunal, an IIM-Calcutta alum of 2004 batch, was instrumental in launching the cross-border business for Paytm Mall in 2017. Together, the team has rich experience in technology and commerce and they are looking to disrupt this space by bringing a huge array of overseas products to the Indian consumer.
EnsoLogic is a one-of-its-kind online platform for overseas brands/manufacturers to launch their products in India. It provides technology tools and infrastructure and logistics services, which simplify sales and distribution of consumer products in India. The company has started building network of suppliers and distributors that are using the platform to sell to both online and offline consumers across India.
Talking about the business strategy, Anil said, “Timing is essence of any business venture. There can’t be a better time for international brands to explore Indian market. The digital revolution in India is spreading to the tier 3 and 4 cities. The new Indian buyer wants to experience the best in the world. EnsoLogic is looking to meet the aspirations of this ‘global’ Indian.”
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