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Home / Brand Post / Meet Mohd Badar: The showbiz master curating novel experiences in the new normal

Meet Mohd Badar: The showbiz master curating novel experiences in the new normal

From conferences under snow-capped mountains to magical medieval themed events, Badar has worked with top notch brands.

brand-post Updated: Sep 15, 2020 18:03 IST
For Mohd Badar, who has been in this dynamic sector of event management for many years now, the announcement of Unlock 4.0 comes as a breath of fresh air.
For Mohd Badar, who has been in this dynamic sector of event management for many years now, the announcement of Unlock 4.0 comes as a breath of fresh air.

As the nation is struggling to tackle the turmoil caused due to the pandemic, the economy has been forced to succumb under the pressure of the virus, affecting almost all sectors, from agriculture to manufacturing. The Event Management industry is no exception. Relying heavily on huge gatherings and various forms of outdoor entertainment which defy all social distancing norms, this industry has seen huge fiscal deficit in the past few months. More than 3000 crore worth events have been cancelled from March to May in retail, sports, corporate and entertainment sector. From event managers to the production crew, the lockdown has bought down the morale of all.

However, hope is not lost as there is a vast gamut of unexplored options for event companies. The event management industry is all set to embrace the innovations of virtual reality. Technological advancement has already paved the way for effortless conduction of online events, seminars and concerts offering the audience an engrossing virtual reality from the comfort of their homes.

With the execution of the Unlock 4.0 phase, the Government has allowed gatherings up to a 100 people, accompanied by precautions like masks, sanitizers, thermal screenings and the like. For Mohd Badar, who has been in this dynamic sector of event management for many years now, the announcement of Unlock 4.0 comes as a breath of fresh air. Badar, who laid the foundation of his company – HBN Events Pvt. Ltd. is widely recognized for providing his clients with impactful and creative experiences. From conferences under snow-capped mountains to magical medieval themed events, Badar has worked with top notch brands. He is also a philanthropist who arranges for quality education for the underprivileged under the umbrella of his NGO – Innovation Welfare Society. In addition to all this, Badar is the organizer of the Lucknow Health Run, which aims to instil the importance of fitness in to the stagnant lifestyle of the current generation.

Like other stalwarts in his field, Mohd Badar is all set to experiment with curating and launching events in the ‘new normal’. He intends to strictly follow all the safety measures laid down by the Government and design events keeping in mind the health and safety of his staff. Badar eagerly wishes for the Lucknow Health Run to start off as it was designed especially to relieve people from a stagnant routine and introduce them to a healthy lifestyle. Also, for the technician and production crew, it is crucial this event starts off so as they have been looking forward to it after so many months of inactivity.

The need of the hour is to go local. With travel restrictions in place, event managers have to forgo massive scale events and direct their attention towards a more regional clientele. Apart from online events, emphasis needs to be given on ‘hybrid events’ which offer the best of both worlds – online and offline. The foremost benefit of virtual showcases is that there is a much higher ROI and an opportunity to connect with a global audience. Keeping all this in mind, Mohd Badar is already brainstorming ways to curate events in his trademark style – after all as Peter Capaldi has remarked, “A little showbiz never hurt anyone.”

Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.

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