Mobisafar partners with YES Bank, NPCI to launch Virtual RuPay Prepaid Card
Ludhiana, April 5, 2021: Mobisafar Services Private Limited, a Ludhiana-based Fintech start-up, has launched ‘Mobisafar Virtual RuPay Prepaid card’ in partnership with YES BANK and National Payments Corporation of India (NPCI). Mobisafar has presence in 13000+ pin codes with 1.5 lacs BC agents and provides services like Domestic Money Transfer, Aadhar Enabled Payment System, Micro ATM, Cash collection, Bill Payments, Recharges and travel bookings to the customer across rural heartlands.
The Virtual Rupay Card was inaugurated by former Cricketer Kapil Dev in presence of Mobisafar founders Abhishek Pandey and Ajitesh Pandey. Yes Bank Digital Marketing Head Vivek Manchanda and Nitin Gupta from NPCI were the special guests in the inauguration event.
The ‘Mobisafar Virtual RuPay Prepaid Card’ provides convenient access to wallet through a mobile app and desktop with a reloadable limit. It can be used to book Airline tickets, hotels, retail shopping, movie tickets, groceries etc. To apply for the virtual prepaid card, customers may visit the nearest Mobisafar retail outlet.
Commenting on the tie up, Abhishek Kumar Pandey, MD & CEO, Mobisafar said, “This tie-up with YES BANK and RuPay will act as an enabler to deliver fintech services that truly fits the needs of both the business and consumers. This unique innovation is in line with the Government of India’s vision for ‘Make in India’ and ‘Atmanirbhar Bharat.”
Anita Pai, Chief Operating Officer, YES BANK said, “As India emerges as the hub for payment innovation, we are pleased to partner fintech that are solving the payment challenges of tomorrow. Through this unique partnership with Mobisafar, we aim to enable small business owners and consumers to better meet their expense needs – without the costs and risks associated with cash. We look forward to collaborating with new-age fintechs to not just meet the needs of consumer, but also pioneer innovations to boost the thriving ecosystem.”
About YES Bank
YES BANK is a ‘Full Service Commercial Bank’ providing a complete range of products, services and technology driven digital offerings, catering to Retail, MSME as well as corporate clients.
YES BANK operates its Investment banking, Merchant banking & Brokerage businesses through YES SECURITIES and its Mutual Fund business through YES Asset Management (India) Limited, both wholly owned subsidiaries of the Bank. Headquartered in Mumbai, it has a pan-India presence across all 28 states and 8 Union Territories in India including an IBU at GIFT City, and a Representative Office in Abu Dhabi.
For more information, please visit the Bank website at https://www.yesbank.in/.
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