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Home / Brand Post / Parama Ghosh is giving a twist to the good old Indian saree and blouse

Parama Ghosh is giving a twist to the good old Indian saree and blouse

The ‘Parama’ designs are considered path-breaking in the fashion industry for its designs that range from yellow taxi, safety pins and mother-daughter tales to famous movie lines and many simple facets of daily lives, woven into the threads.

brand-post Updated: Apr 29, 2020 15:15 IST
Parama Ghosh realized that even in today’s fast-paced life, Indian women hold a saree close to their hearts for its inherent elegance and cultural significance.
Parama Ghosh realized that even in today’s fast-paced life, Indian women hold a saree close to their hearts for its inherent elegance and cultural significance.

The social media feed is brimming with pictures of friends and family members donning their favourite sarees and showing off, in order to while away the lockdown time. These saree-clad pics are a whiff of fresh air and these also express Indian women’s love for the six yards of fabric. One Kolkata woman, who recognized this love well before time is Parama Ghosh, lawyer-turned-designer/entrepreneur. She realized that even in today’s fast-paced life, Indian women hold a saree close to their hearts for its inherent elegance and cultural significance.

However, Parama went a step ahead with her clothing line ‘Parama’, which is known for its ‘Stories on fabric”. These stories are weaved in traditional Indian art forms like Kantha, Batik, Jamdani, etc to bring the extraordinary into the mundane. The ‘Parama’ designs are considered path-breaking in the fashion industry for its designs that range from yellow taxi, safety pins and mother-daughter tales to famous movie lines and many simple facets of daily lives, woven into the threads. The recent launch of vintage blouse collections – “Madhubala” and “Sochochori” – respectively brocade/net/lace and Kantha on handwoven tussar are already highly appreciated by her clients.

You would be surprised to know that Parama Ghosh is a qualified lawyer who practiced for a decade before picking her passion of crafting blouses.

Speaking about her passion, Parama says, “I try to incorporate every experience of my life into my designs. Be it a line from my favorite song, a simple illustration from a movie that I love, or any particular thing that has caught my attention. Parama is completely made up of emotions, experiences; love for simpler aspects of life and above everything “Parama” represents what “Parama Ghosh” is all about – simplicity in uniqueness.”

Parama is a vast collection of sarees that are easy-to-carry and made in simple fabrics. These six yard sarees carry unique designs like map of Kumortuli or the Kolkata skyline.

For those eager to drape these unique sarees and blouses, contact Parama on Instagram, Facebook account, or drop in at her studio which is at P98 Lake Terrace, Kolkata 700029 booking an appointment by dialing 9830459687/9051852803. You can also visit BARO in Lower Parel, Mumbai, or the People Tree Design Studio in Assagao, Goa.

So, next time you feel like buying traditional sarees or blouses, get in touch with Parama!

Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.

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