The changing face of press releases in digital media
Online press releases serve as credible sources of information that can be accessed anytime on the Internet.Updated: Jun 10, 2019 17:40 IST
Press releases were originally defined as official statements issued to newspapers giving out information on a particular matter, according to Wikipedia. With the world going digital, news consumption also became digital and so did the forms of news dissemination, press releases and advertisements. India joined the league of digitalized nations across the globe. We referred to it as the ‘Digital India Campaign’. It brought in a large section of Indian population online and gave them an active presence in the world.
Attention Span of Millennials
Millennials don’t indulge in conventional newspaper reading anymore. They are more interested in grabbing bits and pieces of information from every possible information source, irrespective of the medium. The attention span is less. So information needs to be conveyed in crisp and clear manner. Entrepreneurs, success coaches and business gurus swear saving time is the key to improving productivity.
Digital Image- The Most Credible Reputation
Nowadays, search engine reputation is the most credible. Most viewers don’t re-check the accuracy of the news they consume from their favourite news channels. An individual or a situation is considered to be more or less what the top online channels and search engines portray you. Online Press Releases are one of the easiest ways to build your reputation.
Online Press Releases: Eco-Friendly News Distribution
The world can’t deny the harm that has been done to nature due to vested interests of humans. But slowly people and mindsets are changing and many are working towards saving paper and trees. The age-old concept of newspaper publishing, distribution and dedicated readership is fading away. Online Press Releases are replacing newspapers. This is because newspapers are only relevant for a short duration as one scans through it on a particular day. However, the Online Press Releases stay pertinent for a period of 9-12 months or even longer on the web.
For more information on Online Press Releases, visit www. digpu.com.
Disclaimer: This is a company press release distributed by Digpu and the liability solely rests with the said company. No HT Group journalist is involved in the creation of this content.
First Published: Jun 10, 2019 17:40 IST