This is how Kirill Korshikov and his Social Dance TV kept the dance community united during coronavirus
Unlike video games tournaments, social dancing needs an offline party to happen. Forbidden handshakes killed any chance to dance from the very outset of coronavirus restrictions. While social dancing turned into social distancing, the community of dancers adapted and grew into online reality more than ever. Especially, when the matter of a month drag out for a year.
Thus, the issue of the day makes the influencers try harder. An entrepreneur and the creator of the popular dance video channel Social Dance TV, Kirill Korshikov shot a charity dance festival to fund COVID relief in March 2020. Dozens of on-line classes with top level dancers went huge and gathered donations to medical centers. In May salsa, bachata and kizomba stars around the globe cheered people with a “Social dancing on Quarantine” challenge. This challenge was attended by the best social dancers of India, USA, Italy, Germany and Spain, that made this dance challenge viral.
Seeing front-runners in the same isolated conditions draw off dancers from reckless illegal partying. Instead of consuming content, dancers now are eager to interact. It gives them an option to carry on their contribution to the community. And Social Dance TV gives artists a platform to perform to a much wider audience than their own channels. So, the community is alive as far as it feels united. “More than ever, we need to dance to remind the world that humanity still exists,” says Kirill.
While together with millions of dancers Kirill Korshikov longs for a fine party for the whole world to see, he does his best to ease the longing with new online features on his Social Dance TV channel.
Disclaimer: This is a company press release. No HT journalist was involved in the creation of this content.